The best alternatives to linktree for personal branding in 2025
Fact: Over 200 million people now use “link in bio” tools — but most of them still look the same.
If you’re building a personal brand in 2025, you’ve probably felt it:
“Why does my profile look… generic?”
You’re not alone. The rise of creators, freelancers, and portfolio-first professionals means the old-school link hub doesn’t cut it anymore.
Why you should ditch generic link pages
Basic link tools (like Linktree or Beacons) work when you’re just getting started. But they fall apart as soon as you want more control, identity, and actual results.
According to Creator Stack 2025 Report, 64% of independent professionals said they felt “underrepresented” by their current bio page.
That’s a problem — because your profile is your storefront.
What modern personal branding needs
You don’t just need a list of links. You need a digital presence that:
- Reflects your style
- Tells your story
- Works across devices
- Tracks what works and what doesn’t
Let’s break it down…
Top features to look for (beyond just links)
When evaluating the best personal branding platforms in 2025, here’s what actually matters:
- Drag-and-drop layouts → Design without a template prison
- Visual-first templates → Built for artists, writers, coaches, and creatives
- Custom domains + SEO → Show up on Google, not just social feeds
- Built-in analytics → Know who clicked what, and why
- Embed your work → Videos, galleries, Spotify, newsletters, shop links
This is the difference between a link list… and a living digital identity.
Meet Pummelo — a profile that feels like you
Pummelo is a new kind of personal site builder — designed for creatives, not corporations.
Whether you’re a:
- Writer
- Designer
- Photographer
- Coach or consultant
- Multi-hyphenate figuring it out
→ Pummelo helps you bring all your worlds into one expressive, scroll-based portfolio.
Here’s why pummelo is a serious upgrade
- Fully customizable pages
Go beyond link lists to create rich, visual stories that reflect your personality. - Mobile-optimized layouts
Every page looks polished across devices — no extra formatting required. - Multimedia support
Seamlessly embed videos, audio clips, Spotify playlists, and image galleries. - No code needed
Build and update your site in minutes — zero technical skills required. - Built-in analytics dashboard
See who’s visiting, clicking, and exploring your content — in real time.
The growth is real
- 1 in 3 freelancers now rely on personal landing pages instead of resumes
- Creators using rich-profile builders like Pummelo report 3x more engagement on average
- Users who switch from generic link tools see up to 42% longer session times on their new profiles
Ready to upgrade your link hub?
Your online identity should do more than list links. It should tell your story.
- Show your work
- Express your personality
- Land gigs, fans, or dream jobs
Join the Pummelo waiting list — and turn your personal brand into a beautiful, digital portfolio.